Social Media Discovery Tool Innovates iPad - Flipboard

If you are active in social media engagement, then you have to take a minute to view the enclosed video. As soon as I am done with this article, I am going to download a free iPad application called Flipboard.

When you are done watching this video, you will most likely do the same if you own an iPad. This is some really cool technology and this approach will surely change the way we look at social media communications and data discovery.

Scobleizer Broke The Story

Robert Scoble on his blog Scobleizer.com broke a story about some new technology called Flipboard and it included the video included below which I was drawn to watch to completion.

The Flipboard software running on an iPad is a perfect example of how many innovations will be coming for the iPad in the coming year.

Thank you Robert for bringing this compelling video to the Internet.

Flipboard is very exciting for me since I use social media regularly and have many people I want to stay in touch with; personally and for business. The Flipboard software is a social media aggregator and presents the social media streams in a magazine format.

It is mind-blowing how cool this application take an ugly stream of data and turns it into something very easy to read and with full content. For example, Flipboard takes a 140 character tweet and follows the link and finds the related story and presents it in an attractive format.

Take a moment to view the video and tell me if you agree that Flipboard is a really cool way to get rich data and stories from your social media streams.

Flipboard Founder Speaks

Flipboard Application Setup

I'll be checking out this iPad application and will provide some feedback. And when you setup your Flipboard, please make sure you include my Twitter and Facebook feeds below:

Now dowloand the application and send me your feedeback.

Tags: discovery, flipboard, media, reader, social, tool

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Comment by Jason Coston on July 23, 2010 at 9:44pm: Please let me know what you think about it and how it works. It could really cut the time I have to spend. If you can let me know weather it's something that the avg, internet salesperson could use correctly or if should only be used by Internet Sales Mgr.

Comment by Rob Fontano on July 21, 2010 at 12:33pm: Really incredible. Social Media and Mainstream news sources integrated perfectly.

Comment by Brian Pasch on July 21, 2010 at 9:55am: Look how cool the Twitter feed is presented on Flipboard for my Automotive Social Media feed.

Comment by Philip Zelinger on July 21, 2010 at 9:30am: Hi Brian,

As always -- thanks for sharing! Your post points out and prioritizes the value of the iPad and in specific this new application to organize social media using the iPad hardware. I am not yet an iPad user, however, I am actively involved in helping to develop and market several vendor applications that plan to capitalize on the unique portability of the device.

I would like to advise everyone to -- as you suggested -- watch the entire video since I was also drawn in by the visons and experiences of the founder of FlipBoard as well as the interviewer. They referenced several other applications attempting to organize the data captured on social media sites like face Book and Twitter which I believe represent the current weaknes and potential strength of social media. Sorting through posts and linked content to efficiently manage the networks being built on social media sites is the only way to provide a realistic R.O.I. for auto dealers and the various applications dicussed like TweetDeck and Twitter Lists fall short -- although they are headed in the right direction.

The ability of FlipBoard to convert boring lists of posts and links on Twitter and Face Book into a more user friendly magazine like format is similar to to ronsmap's ability to convert a list of vehicles to a single page in a Google Map like geo-targeted environment to eliminate search engine fatique so of course I "get it." Putting information in to online communication platforms is easy -- it is getting out that matters!

Great find and again -- thanks for sharing. But then again, what are friends and ISM for!

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