Join the Automotive ZMOT Study w/ Brian Pasch

PCG has been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, we have created training materials, online workshops, and planning materials exclusively for car dealers on this topic.

 

If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study.  

 

Watch the videos on the Automotive ZMOT website to get a glimpse of what is ahead!

 

Before PCG launches our national ZMOT education campaign, we am inviting 100 dealers at no cost, to participate in the PCG six week educational program. The program will consist of six, 1-hour webinars and follow-up conversations offline each week with each member of the study.

 

The Automotive Zero Moment of Truth study will take 100 dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior.

 

The study members must be either a Dealer Principal, Dealership COO/CFO,  Chief Marketing Officer, or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.  

 

Dealers who have been members of the Automotive SEO Study or Automotive SEM Study will have priority "seating".  We will also have members of the PCG Digital Marketing team in the study which will lend their expertise to the discussion as well as assist members with strategy questions.

 

Budgets will NOT be shared with study members unless permission is granted.  If budgets are discussed, they will not disclose the member dealership name.  Privacy is key, but actual data will power the members of this study to new heights of success.

 

PCG Digital Marketing will NOT include dealers that are direct competitors in local markets because of the confidential data or innovative strategies that will be discussed on conference calls, webinars, and on the private forums.  

 

Dealers will receive priority placement on a first come basis.

It is open to ONLY Dealer Principals, COO, CFO, or General Managers of the dealership. It is limited on a first come basis, so we encourage you to visit the Automotive ZMOT website, watch the videos, or download the whitepaper to see where you can take your dealership in 2012!