Internet Sales Managers Community
Car Dealer Social Network
GPS enabled mobile apps are changing the way in which consumers leverage social media and one fast growing application is FourSquare.com.
This week FourSquare.com announced that it will be offering business owners business intelligence tools which would show them who is "checking in" to their business and how to market to their local visitors. The data set will be very interesting to analyze.
A sample screen shot below is a teaser of what is to come. Think of it as Google Analytics for location based digital marketing.

I've been actively using FourSquare and I have to admit I'm becoming an addict. I don't mind that my trail of places I visit are recorded for my followers to see. This trail can also be automatically posted to Twitter and Facebook.
Here is an example of how FourSquare.com recorded my path over the past two days:

However, I have been trying to figure out how this can be leveraged to assist business owners grow their brand awareness and sales. The opportunities got a bit clearer in the past week with the FourSquare business toolkit announcement and something that caught my eye last week in regards to FourSquare advertising.
I was checking into a local eatery in Red Bank New Jersey when a message appeared on FourSquare telling me that a business around the corner had a special offer if I checked in there. I stared at the iPhone because I never saw FourSquare upselling me, like a PayPerClick ad does on a Google SERP.
FourSquare knew my exact location and told me that some business nearby wanted me to take advantage of a special offer. Now, the lights started to go off in my head. If businesses can target consumers that are close to their store, can ads draw them in due to their close proximity?
If a 2 for 1 dinner ad popped up when I was shopping at a store in Red Bank at 6 pm, would I be more inclined to dine at the restaurant that knew I was nearby and created a compelling offer?
So how does this relate to the automotive industry? The answer is that its too early to tell but the possibilities are endless.
Would a discount oil change offer draw in customers to a dealership that was located near an active mall? Since car dealers are often grouped in an "Automotive Mile", could you cross sell a consumer who checks into a competing dealer with an advertisement that says that you'll beat any local dealer price by $200? Would that savings make them drive a few blocks away and save?
And on the guerilla warfare angle, will dealers "Check-in" to competing dealers FourSquare pages and add cross-selling messages?
So, keep an eye out for the evolution of GPS enable, located base applications for mobile phones that can be leveraged to expand your online brand awareness.
Next time you check in to Newark Airport, you may be reminded who is the best Digital Marketing Company in New Jersey. :)
Comment
Automotive Marketing
Automotive SEO Study
Car Dealer SEO
Car Dealer News
Used Cars Raleigh
Automotive Advertising
Texas Used Cars
New Jersey Dealers
Honda Panama City
Effective Social Media
Automotive Facebook Marketing
Best Used Car Blog
Car Dealer Social Networks
BMW California
Automotive Social Media
Nissan Extended Warranty
2010 Acura TL
2010 Acura RDX
Boston Used Cars
Car Dealer Sale
Youngstown Cadillac
Buffalo Car Dealers
Conversion Van Dealer
Portland Dealers
Nebraska Ford Dealers
New Mexico Ford
Atlantic City Concert Tickets
Mollydooker Wines
Automotive SEO
Maine Used Cars
Automotive Microsites
Used Lexus Reno
NJ Replacement Windows
© 2012 Created by Brian Pasch.
Powered by
.
You need to be a member of Internet Sales Managers Community to add comments!
Join Internet Sales Managers Community