Are You Checking Your Mobile Device User Data?

In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on iPhone and iPad devices. If your home page is using Flash and you have delayed getting a technology update, this is a reminder to expedite that change.

Mobile traffic as well as Apple devices is on a exponential rise and you should be capturing these online shoppers. In addition to having your main website with cross-browser and device compatibility, you have no excuse to ignore getting a mobile site up and running.

Google Analytics Shows Mobile Device Traffic

Here is an example of the last 30-days of traffic to a dealer website and you can see just how many Mobile devices are using Apple technology. This report is easily accessed through Google Analytics.

So take a look at your Google Analytics reports and check all your website assets from an iPad, iPhone, and Android mobile devices. Inspect your dealership's mobile usability during the Zero Moment of Truth. Dealers that have a strong mobile advertising strategy matched with a friendly user experience will be greatly rewarded.

Checking Your Website On Different Browsers

While you are at it, make sure each month someone is checking your website from different browser technologies. Google Analytics shows which are the most popular in your market. Please do NOT assume that your website vendor has checked every revision to their platform.

Brian

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

Tags: cross browser compatibility, google analytics, mobile devices, websites

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Comment by Donna Ransdell on January 21, 2012 at 7:30am: I have been watching the change in our mobile traffic over the past 6mt and it's amazing. Consumers can enter the smartphone market today for $0 with certain plans, making acceptance going forward easy, affordable and less dependent on a computer. This also goes hand in hand with email marketing, eNewsletter...what is the customer experiance when they open your monthly enewsletter, promo email etc on their phone. What happens when they click on a link, where are you sending them?

Even if a dealership has a mobile friendly option, does then mean that the main site shouldn't be mobile friendly for say the iPad? Over the holidays when I was power shopping on my iPad I expected to access the stores full site not the mobile version.

As always, thanks for starting this discussion Brian