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Brian Pasch 9th Digital Dealer Conference: You Need To Be There!

The 9th Digital Dealer Conference will be held from October 12-14th in Las Vegas. I strongly encourage every dealership to send at least one person from their store to the event. Ideally, I would send someone from service, sales and management to get the full impact of the education that will be offered at the conference.

To register visit:

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Added by Brian Pasch on July 29, 2010 at 1:36pm — No Comments

Brian Pasch Wards Auto and DrivingSales.com Tie Knot for Executive Summit

Today I read a press release announcing that WardsAuto.com, an industry leader in Automotive News and Data Analysis, has partnered with www.DrivingSales.com for the upcoming 2010 DrivingSales Executive Summit. The event will be held in Las Vegas from October 18-20th which is just four days after the

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Added by Brian Pasch on July 27, 2010 at 5:00am — No Comments

Brian Pasch Automotive Website Vendors Advised of ASMA Deadline

Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies. The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies or their automotive advertising agency are encouraged to contact Carrie Hemphill, ASMA Award Coordinator… Continue

Added by Brian Pasch on July 24, 2010 at 12:58pm — No Comments

Jason Coston Tailored Walkaround Video's for Customer's

I wanted to see what you all thought I started about 8 months ago doing tailored walkaround video's for customers that we received leads on each one is tailored. We I don't let the same one be usedmore than once .We have had a HUGE sucess with this since implementing this.However I have recently had several customer submit leads and right at the bottom or somewhere in it ,it will state please don't send me a corny,stupid,dumb video of this ****** vehicle just give me the info I wanted and som

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Added by Jason Coston on July 23, 2010 at 10:24pm — No Comments

Jason Coston Posting Video Walk Arounds

I have recently had several customer submit leads and right at the bottom or somewhere in it ,it will state please don't send me a corny,stupid,dumb video of this ****** just give me the info I want and some of them even want pictures. I started about 8 months ago doing tailored walkarounds for for that customer on which ever vehicle they was interested in. I have had huge success from this. I think that these customers are sending there leads thinking that thery are going to get the same thing… Continue

Added by Jason Coston on July 23, 2010 at 10:08pm — No Comments

Glenn Pasch Climbing the Sandpile

One of my first jobs was working with my father at a company that supplied stone, concrete and asphalt for construction sites. I worked in the labs breaking everything down to make sure the ingredients were correct. Imagine taking a cake and breaking it down to see if the right amounts of sugar, flour and butter were put in. It was kind of like that.

Back then, one of the things I enjoyed doing was walking around and looking at the enormous excavations and also the size of the sand pil

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Added by Glenn Pasch on July 21, 2010 at 9:32pm — No Comments

Brian Pasch Flipboard Video Demonstration by Brian Pasch

This video was too large to upload on this site because of the 100 Mb limit but I wanted to show all members how cool the Flipboard App for the iPad looks. It took me 2 minutes to install the App and it turned by boring Twitter stream into a stylish social media magazine.

The iPad app converted by Twitter stream into a cool Automotive Social Media magazine.

The Flipboard App also brings up an interesting point. Would you read the magazine of your Twitter feed?

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Added by Brian Pasch on July 21, 2010 at 2:03pm — No Comments

Brian Pasch Social Media Discovery Tool Innovates iPad - Flipboard

Flipboard App

If you are active in social media engagement, then you have to take a minute to view the enclosed video. As soon as I am done with this artic

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Added by Brian Pasch on July 21, 2010 at 6:39am — 4 Comments

Glynn Rodean Automotive Dealer Social Media Introduction

The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car. The se

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Added by Glynn Rodean on July 20, 2010 at 4:19pm — No Comments

Brian Pasch Dealership Vendor Ratings - Cast Your Votes

If you are using any of these vendors listed below, click to add your personal review. DrivingSales.com is promoting their annual awards and it is important that your experience with any of these vendors is documented.

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Added by Brian Pasch on July 16, 2010 at 7:00pm — No Comments

Brian Pasch Driving Sales Executive Summit in Las Vegas

driving sales executive summit 2010

PCG Digital Marketing is scheduled to attend the 2010 DrivingSales Executive Summit on October

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Added by Brian Pasch on July 16, 2010 at 3:59am — No Comments

Philip Zelinger AdAgencyOnline.Net Reflects On The Future Of The Auto Industry And Automotive Advertising

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal -- http://AdAgencyOnline.net -- reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show

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Added by Philip Zelinger on July 13, 2010 at 2:46pm — 2 Comments

Kevin W. Kelly The Foundation of ADM - Vehicle Photos

It all starts with the vehicle pictures. Upon looking at CARPORT EXAMPLES, I see that some suggestions are in order. I have been doing vehicle pictures since 1998 and here are some suggestions.

Look at what the pro photographers do for the OEM's. You never see the tight in, bubble shot. Also, many sloppy, in a hurry pics.

Here are some suggestions that make a difference:

  • Turn on the lights - high beam
  • Turn on 4 way flashers - calls attention to the
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Added by Kevin W. Kelly on July 13, 2010 at 8:26am — No Comments

Brian Pasch Are You a Go-Giver?

Car Dealer Advertising style=I highly recommen

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Added by Brian Pasch on July 13, 2010 at 6:00am — 5 Comments

Mike Arnold Are we getting ripped off or am I missing something?


With this impressive group of professional I’m incline to think if I can't get my answers here I need to go back to fixed ops where I started.

I'm looking for a plan to escape the bottomless money pit known as internet referral companies. For 30 years I've felt

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Added by Mike Arnold on July 10, 2010 at 11:51am — 1 Comment

Brian Pasch Your Dealership is Under Attack So Learn How to Fight Back

Automotive Advertising Webinar

July 22, 2010 - Hosted by DealersEdge.com

Presenter: Brian Pasch


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Added by Brian Pasch on July 10, 2010 at 10:00am — 2 Comments

Philip Zelinger Do Your Internet Leads Include Geo-targeted Competitive Market Analytics And A Social Media Profile Of Your Customers? Would You Like Them To??

We have all studied the relative R.O.I. of purchasing third party leads vs. developing our own through enhanced S.E.O. and conversion tools placed on our dealer's websites and/or through direct digital marketing inestments like banner ads or perhaps data base sourced email blasts -- or we should have. Usually, the conclusion is that it is more cost effective to grow our own leads to develop the

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Added by Philip Zelinger on July 9, 2010 at 1:45pm — No Comments

Philip Zelinger AdAgencyOnline.Net Advises Automotive Advertising Agencies To Attend The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The Time, advised automotive advertising age

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Added by Philip Zelinger on July 6, 2010 at 12:43pm — No Comments

Brian Pasch Are Your Website Domains Ready To Be Stolen?

On the eve of the 4th of July I wanted to wish everyone in the Internet Sales Manager community a have happy holiday weekend. I also wanted to give our members a 4th of July gift that can prevent their digital marketing strategy from crashing. That's right..crashing in the worst of ways!


Even though I am on vacation in Paris tonight, I am burdened to share some shocking things that I have witness in the past month.


In the past m

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Added by Brian Pasch on July 3, 2010 at 7:30pm — 2 Comments

Philip Zelinger AdAgencyOnline.Net Shares Social Media Formula With Automotive Advertising Agencies; C2C + B2B = B2C SQUARED

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The Ti

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Added by Philip Zelinger on July 3, 2010 at 3:10am — No Comments

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