Effective Internet Marketing Strategies

All Blog Posts (55)

FourSquare.com is Maturing - Are You Using Location Based Marketing?

GPS enabled mobile apps are changing the way in which consumers leverage social media and one fast growing application is FourSquare.com.

This week FourSquare.com announced that it will be offering business owners business intelligence tools which would show them who is "checking in" to their business and how to market to their local visitors. The data set will be very interesting to analyze.

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Added by Brian Pasch on March 11, 2010 at 12:30am — No Comments

Management Training: First impression for your new Boss

You just found out your GSM is being replaced with someone from outside
your company. There were rumors going around that your department was
under performing and upper management was looking to shake up its
leadership. Once you get past the initial thought of having a new boss
and what it means, you must focus on how you will present yourself to
the new person in charge. Done correctly, it will cement in their mind
how valuable you will be during their tenure as th… Continue

Added by Glenn Pasch on March 10, 2010 at 8:30pm — No Comments

What customers See can affect Customer Service

I just had a great experience at the 2010 NADA (National Automotive Dealers Association) convention in Florida.

I met many great dealers who were excited about their prospects moving into the New Year and many vendors who had some exciting new technologies and strategies for getting more people to the dealers’
stores.

I was asked many times what my company does and my response was, “I

… Continue

Added by Glenn Pasch on March 3, 2010 at 2:30pm — No Comments

Ten Best 2010 Digital Marketing Strategies Webinar

If you want to get the inside line and game plan for Effective Digital Marketing Strategies

… Continue

Added by Brian Pasch on February 21, 2010 at 10:00am — No Comments

8th Digital Dealer Conference: Are You Attending?

While many automotive professionals and vendors are just catching up from NADA, my

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Added by Brian Pasch on February 21, 2010 at 9:30am — 1 Comment

Pasch Consulting Group Changes Name to PCG Digital Marketing

PCG Digital Marketing

The Pasch Consulting Group (PCG) announces a change in their corporate identity and branding strategy. The company will be known as PCG Digital Marketing with their new logo and marketing strategy

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Added by Brian Pasch on February 11, 2010 at 7:30am — No Comments

BMW Microsite Strategy Aims to Increase Fix Operations Revenue

BMW Service Microsite

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and microsites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the busine

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Added by Brian Pasch on January 30, 2010 at 6:33pm — No Comments

Toyota Dealers Get Relief As Fix For Toyota Gas Pedal Announced

Toyota Recall Fix

The Toyota gas pedal fix has been approved by the NHTSA according to fast breaking news on the wires. This could mean that Toyota dealers could get parts by Thursday or Friday. We will be covering this story in full details today as soon as Toyota issues an official r… Continue

Added by Brian Pasch on January 30, 2010 at 5:30pm — No Comments

Toyota Recall Problems or Opportunities?

Toyota Recall Problems

With Toyota recall involves more than 4 million cars and it is surprising to see that no one is writing about the potential mayhem that will be created at local Toyota and Lexus dealerships service departments. Consumers are fearful that th… Continue

Added by Brian Pasch on January 24, 2010 at 10:47pm — No Comments

Super Charge Your Reputation Management Efforts

I've been spending time thinking of new ways to assist car dealers brand themselves on the Internet and to promote their excellence in sales and service online. If 85% of all new car purchases start online, then dealers need to get their message in the path of consumers shopping online. Nothing could be better than strong peer reviews! Many articles on the Internet have discussed Automotive Internet Reputation Management and the importance of chec… Continue

Added by Brian Pasch on January 20, 2010 at 1:30pm — No Comments

Discover the Secret Ingredient used by Successful Business Professionals in closing more deals

Why do some Business Professionals perform better than others? Do you want to be know as a "Successful Business Woman/Man"? I bet - YOU DO. The Success Formula used by successful business professionals is the way in which they Build their Prospect Lists. Online Lead Generation is the latest trend used by business professionals. They hunt for prospects, do in-depth research on them and finally approach them. The easiest way to build prospect lists is by leveraging the… Continue

Added by Joel John Fernandes on December 17, 2009 at 8:19am — No Comments

Twitter killed the video star?

As Google pays more attention to real time search results I have noticed the slipping of videos in SERP. Our Twitter and facebook have both stolen higher page rankings than several of our videos that used to capture the third or fourth spot consistently. The SERP ranking of recent social media activities may be more relevant to Google than a stale old video. So has Twitter killed the video star? I think video will remain king but, Videos may have to be fresh and new to be worthy of page one. I… Continue

Added by Rob on December 16, 2009 at 5:51pm — No Comments

Perfect Promotional Marketing Item For the Flu Season

Do you know anyone that has a cold? How about the flu? Have you heard any news reports on the H1N1 virus? If you are looking for a new promotional marketing item for your car dealership, let me suggest small tubes of branded hand s… Continue

Added by Brian Pasch on November 29, 2009 at 9:08pm — No Comments

Distribution Warehouse Company Leverages WordPress

Charles Komar & Sons approached our company to help promote their 100 year old award winning logistics and retail goods distribution business. We created a new marketing website on http://www.distributionwarehouse.org which outlines their 3PL services. We chose to create a WordPress skin to mimic their existing website since their sales and marketing team wanted the ability to edit and add new content without needed our staff. that's why we… Continue

Added by Brian Pasch on November 11, 2009 at 4:12pm — No Comments

Maintain the Gains

Bersbach Consulting LLC provides Six Sigma training coaching and support across Arizona, including the Tucson, Phoenix, Scottsdale, and Glendale areas. At this time we would like to thank our friends and clients for their support. If you have landed here looking for our Six Sigma training, coaching or support services in Tucson, then please follow this Six Sigma Training link. I saw… Continue

Added by Peter-Bersbach Consulting on November 9, 2009 at 10:44am — No Comments

Leveraging "INTERNET" for Increasing your Leads and Contacts

The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, MLS listings, etc. and enter them into an Excel spreadsheet or any dat… Continue

Added by Joel John Fernandes on November 3, 2009 at 9:00am — No Comments

Improving Your Local Search Visibility

If you are looking to increase your local search visibility, I have listed a number of free ideas that can be leveraged with only an investment of your time. 1. Create/Verify your Google Maps listing. Make sure that the data is correct and in the description box, make sure you list the brands and services that you offer. While you are updating your Google Maps listing, use a call tracking number so you can see how many calls come in a month from Google Maps; you'll be surprised. Do the s… Continue

Added by Brian Pasch on October 24, 2009 at 12:00am — No Comments

SERP Asset Classes

When you type in a search in Google, Yahoo or Bing you will see four basic assets classes appear on the Search Engine Results Page (SERP). In Google there are some additional assets classes that show up that include Google Profiles and New Alert icons. We will discuss them in a future article. This is an example that shows some of… Continue

Added by Brian Pasch on October 11, 2009 at 1:30am — 4 Comments

Have You Tested Search With Google Caffeine?

Google is updating its search engine technology, code named “Caffeine”, which will be delivering some outstanding performance and improvements in accuracy.

If you have been following the ads run by Microsoft, which touts Bing’s refined search results, Google may change the rules once

… Continue

Added by Brian Pasch on October 5, 2009 at 10:00pm — 4 Comments

Supercharging Vintage Guitar Parts Sales

We are very excited to add The Parts Drawer to the Pasch Consulting Group family. The Parts Drawer specializes in… Continue

Added by Brian Pasch on September 19, 2009 at 2:00pm — No Comments

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Automotive Marketing Boot Camp

I hope to see you at the Automotive Marketing Boot Camp. The next one is scheduled for June 10-12th in Chicago. Call Carrie Hemphill for additional details: 732-450-8200. You can also visit the Boot Camp Website.