All Blog Posts (535)

New 2011 Cobalt Study Reveals Top Five Lead-Handling Best Practices Needed

By, Todd Lange

Performance Improvement Consultant @ ADP / Cobalt

When was the last time you did an email Mystery Shop of your own Internet Department? If you have, did you feel like the response was informative, polite and urgent? Did you feel like the value portrayed in the response made you strongly consider the dealership as a place with whom to do…

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall.  The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman.  The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.

At the NADA Convention I take time to visit…

EATONTOWN, NJ – PCG Digital Marketing , NJ’s fastest growing automotive digital marketing agency, is expanding their staff at their Eatontown, NJ headquarters and Dallas/Fort Worth office.  The PCG partners are looking for experienced…

EATONTOWN, NJ – Dealers can meet the partners of PCG Consulting, a vendor neutral automotive consulting company, at booth #3659 at the 2012 NADA Convention.  The company was formed by automotive industry veterans Brian Pasch, Glenn Pasch, Ananth Godavari and Marc McGurren, to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations.…

Reviews are creeping up everywhere

I was checking in online the other day for my trip to DMSC conference and Continental had placed the following set of tabs at the bottom of my boarding…

Since we started our pre-launch of our ISR 'In Store Review' Mobile Web App a large number of dealerships have decided to participate. Unfortunately, about 2% of the dealerships were under the impression we were DealerRater. So I wanted to go on the record and let everyone know we are MyDealerReport.com, not DealerRater. We don't want the 2% to be mislead…

Car dealers are being scammed because of their desire to catch up with the Internet Reputation Management (IRM) bandwagon.  

The scam I am speaking of involves companies telling dealers that they will "post" reviews for the dealership as a  paid…

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

Stimulus Investments Drive ZMOT Activity

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).  Stimulus…

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ’At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website…

Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –…

Brian Pasch, CEO of PCG Digital Marketing and the highest rated Internet Trainer* in the automotive industry, will be revealing his top ten digital marketing strategies at his NADA Convention workshop.  Pasch’s workshop is ideal for dealers looking for ways to increase visitor traffic, leads, phone calls, and profits.…

Members of the Automotive Digital Marketing (ADM) community are invited to attend a member reception on Friday night February 3rd from 6-9:00 pm.  

The reception will be held at "The Pub" at the Monte Carlo Hotel & Casino.  

Please mark your calendars so that when…

In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on iPhone and iPad devices. If your home page is using Flash and you have delayed getting a technology update, this is a reminder to expedite that change.

Mobile traffic as well as Apple devices is on a exponential rise and you should be capturing these online shoppers.  In addition to having your main website with cross-browser and…

PCG Consulting, Inc., the new company formed by PCG Digital Marketing, announced that Marc McGurren has joined the company as a partner and will head up the Internet/BDC consulting team.

PCG Consulting, Inc. will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. The new company was formed to meet the needs of car dealers who need assistance in…

For many dealers, Google Analytics is not yet one of the standard tools they review each month to provide business intelligence and accountability for their digital marketing strategy.  

I encourage dealers and marketing managers to learn more about Google Analytics in 2012.  There are…

EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing Agency, is pleased to announce the launch of their new automotive consulting company, PCG Consulting Inc.

PCG Consulting was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations.

The…

PCG Digital Marketing is pleased to announce that Allan Chell from cDemo will present at the 2012 Digital Marketing Strategies Conference February 1st – 3rd in at the Monte Carlo Hotel Las Vegas prior to the 2012 NADA convention.…

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

The importance of this high value, low cost, easily implemented and well ranking part of an overall digital marketing strategy has been repeatedly emphasized, yet so many dealers are still hesitant.

With the most recent Google Panda Update, video platforms have gotten a huge boost in SERPs as Google is looking to deliver a variety of results for a more diverse user experience.  Customers are looking for companies that they can connect with on a personal level. 

Videos can start…