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David T. Gould commented on Brian Pasch's blog post 'Dealer.com Display Advertising Platforms Wins Best of Show at 2012 NADA Convention'

Does look good. I look forward to that demo and pricing.

21 hours ago

Dealer.com Display Advertising Platforms Wins Best of Show at 2012 NADA Convention

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.At the NADA Convention I take time to visit the leaders in our industry as well as…See More

Blog post by Brian Pasch 21 hours ago

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Brian Pasch shared their blog post on Twitter

Automotive Zero Moment of Truth Infographic

Jan 28

Brian Pasch commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

Confirmed, NextSteppe was charging dealers $299 a month to take reviews collected on their website and post them to Google Places using "agent" group accounts.

Jan 28

Brian Pasch shared their blog post on Twitter

Car Dealers Are Being Scammed By Review Posting Services

Jan 28

Brian Pasch commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

Looks like the CLEANUP crew at NextSteppe missed some of these still hanging around. It's so interesting how all those fake reviews were on websites hosted by NextSteppe.

Jan 28

Brian Pasch commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

Take a look at the CLEANED Huntington Honda Google Places page. Surprisingly all the AGENT POSTED reviews are gone, including our girl Kelly. Looks like their website provider decided that this might be a BAD move to offer this to customers. That,…

Jan 28

Brian Pasch shared their blog post on Twitter

Car Dealers Are Being Scammed By Review Posting Services

Jan 28

Brian Pasch commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

What is interesting to see that ALL the fake reviews that I documented in this post are now gone. I guess NextSteppe (automotive website company that offered this posting service) got a call from some of their clients or my not to the Google…

Jan 28

See You In Las Vegas - DMSC NADA 2012 Conventions

http://www.pcgdigitalmarketing.com Join me in Las Vegas for the 2012 DMSC and NADA Conventions. Stop by the PCG booth at either show and learn about the late...

A video by Brian Pasch was featured Jan 27

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Videos posted by Brian Pasch Jan 27

Aj Maida commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

Shortcuts get you no where!!!! On another note Kelly must have some credit score!!!!!

Jan 27

Coleen Luque commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

Hi Brian, Great post! This doesn't surprise me - unfortunately.

Jan 27

Brian Pasch shared their blog post on Twitter

Car Dealers Are Being Scammed By Review Posting Services

Jan 27

John Isaac commented on Brian Pasch's blog post 'Car Dealers Are Being Scammed By Review Posting Services'

It appears that Google is truly going to be the game changer, not MyDealerReport, DealerRater etc. because the punishment is not great enough with us apparently. When Google truly implements punishment the scammers will be out of business. And it…

Jan 26

Brian Pasch shared their blog post on Twitter

Car Dealers Are Being Scammed By Review Posting Services

Jan 26

Profile Information

How did you hear about this website?: I created It

What Company Do You Work For: PCG Digital Marketing

What Is Your Title: CEO

Verify Your Not A Spammer: What is 5 + 2?: 7

Are you working in the Automotive Industry?: Yes

Why do you want to join this community?: Yes

Internet Sales Manager Community

This forum is for people who are in charge of Internet Sales for their company and would like to learn and share best practices from their peers.

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Brian Pasch's Videos

See You In Las Vegas - DMSC NADA 2012 Conventions

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Google Places and Google+ Impact

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Brian Pasch's Blog

Dealer.com Display Advertising Platforms Wins Best of Show at 2012 NADA Convention

Posted on February 6, 2012 at 6:03pm 1 Comment 0 Likes

At the NADA Convention I take time to visit…

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Car Dealers Are Being Scammed By Review Posting Services

Posted on January 26, 2012 at 2:44pm 14 Comments 1 Like

Car dealers are being scammed because of their desire to catch up with the Internet Reputation Management (IRM) bandwagon.

The scam I am speaking of involves companies telling dealers that they will "post" reviews for the dealership as a paid…

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Automotive Zero Moment of Truth Infographic

Posted on January 26, 2012 at 6:30am 0 Comments 0 Likes

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

Stimulus Investments Drive ZMOT Activity

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT). Stimulus…

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ADM Member Reception Announced at NADA

Posted on January 21, 2012 at 3:00pm 1 Comment 0 Likes

Members of the Automotive Digital Marketing (ADM) community are invited to attend a member reception on Friday night February 3rd from 6-9:00 pm.

The reception will be held at "The Pub" at the Monte Carlo Hotel & Casino.

Please mark your calendars so that when…

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Are You Checking Your Mobile Device User Data?

Posted on January 20, 2012 at 3:09pm 1 Comment 0 Likes

In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on iPhone and iPad devices. If your home page is using Flash and you have delayed getting a technology update, this is a reminder to expedite that change.

Mobile traffic as well as Apple devices is on a exponential rise and you should be capturing these online shoppers. In addition to having your main website with cross-browser and…

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Comment Wall (8 comments)

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At 1:02pm on July 10, 2010, Shane Gebhards said…: Thank you for the welcome! I hope to recieve some good advice from this site!

At 11:45am on April 10, 2010, craig weatherly said…: Thx for your input. After dealer.com and vinsoulutions.com demo's. I am gonna go with vin solutions. In todays " auto world" Its combersome logging in and out of profiles for different reasons. Dealer.com designed the checkeredflag.com site, beautiful it is. They are missing the pricing tool and ILM is somewhat generic compared to VINSOLUTIONS which is very important for desking and sales associate/lead management. There is nothing I'm missing with VINSOLUTIONS! Can't wait!

At 10:02am on June 3, 2009, Matthew O'Such said…: Done!

At 6:46pm on May 26, 2009, Tarlie Rogers said…: Thanks Brian re photo. Microsites have made a start and will be speaking with Stacey at some point to finalise my posts. Have a good day

At 9:39am on May 19, 2009, David Werner said…: LIke your new "family" - well done
David

At 8:37am on May 5, 2009, MARK MURPHY said…: Will do under separate cover.

Looks Great, Ace.

At 10:48am on May 4, 2009, Ashley Baldeon said…: Thank you! I am very glad that you started this community and we have enjoyed your webinars very much. I think this is a very important part of every business that has been ignored in our organization. And I look forward to being part of this community!

Thanks again,
Ashley

At 8:34pm on May 3, 2009, Courtney Cole said…: Yes I did talk to him and I am very interested. I am just waiting to get my numbers (should have on Monday) for last month so I can move forward on a decision. I told him I would contact him again Monday.

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