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Added by Brian Pasch 0 Comments 0 Likes
Posted on February 6, 2012 at 6:03pm 1 Comment 0 Likes
The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.
At the NADA Convention I take time to visit…
ContinuePosted on January 26, 2012 at 2:44pm 14 Comments 1 Like
Car dealers are being scammed because of their desire to catch up with the Internet Reputation Management (IRM) bandwagon.
The scam I am speaking of involves companies telling dealers that they will "post" reviews for the dealership as a paid…
ContinuePosted on January 26, 2012 at 6:30am 0 Comments 0 Likes
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT). Stimulus…
ContinuePosted on January 21, 2012 at 3:00pm 1 Comment 0 Likes
Members of the Automotive Digital Marketing (ADM) community are invited to attend a member reception on Friday night February 3rd from 6-9:00 pm.
The reception will be held at "The Pub" at the Monte Carlo Hotel & Casino.
Please mark your calendars so that when…
ContinuePosted on January 20, 2012 at 3:09pm 1 Comment 0 Likes
In the past month I've had the chance to look at a number of dealer websites that are still using Flash technology that is not rendering properly on iPhone and iPad devices. If your home page is using Flash and you have delayed getting a technology update, this is a reminder to expedite that change.
Mobile traffic as well as Apple devices is on a exponential rise and you should be capturing these online shoppers. In addition to having your main website with cross-browser and…
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