Internet Sales Managers

Car Dealer Social Network

Rob Fontano
  • Male
  • Naples, Florida
  • United States
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Really incredible. Social Media and Mainstream news sources integrated perfectly.
July 21
Thanks, no one can ever say we don't have fun here.
July 1
very funny, nice job!
June 30
Google Places has really improved, and gives us so much more SEO potential than before, Getting the postcards is the highlight of my day!
June 30
Rob Fontano updated their profile
June 30
Great spots guys
June 30
Rob Fontano and Gary Sanders are now friends
May 28, 2009
Rob Fontano added a video
0:29
http://www.marazzinissan.com John Marazzi Nissan will beat any deal, it’s just that simple. No unpleasant surprises, Just real Deals that will put a smile on your face! John Marazzi Nissan in Naples, Fort Myers Florida is proud to serve all of South…
May 18, 2009
Love it
May 17, 2009
Nice work
May 17, 2009
Rob Fontano added a blog post
I’ve been around the car business my whole life. At the age of twelve I was washing cars. At fifteen, I was a porter and at seventeen, I became a salesperson. Through the years, I’ve seen plenty of changes. I saw interest rates in 1982 at 18% and re…
May 14, 2009
May 14, 2009
Rob Fontano added a video
0:59
http://www.marazzinissan.com John Marazzi Nissan will beat any deal, it’s just that simple. No unpleasant surprises, Just real Deals that will put a smile on your face! John Marazzi Nissan in Naples, Fort Myers Florida is proud to serve all of South…
May 12, 2009
Rob Fontano added 2 videos
May 6, 2009
Rob Fontano was featured
May 5, 2009
Rob Fontano updated their profile photo
May 5, 2009

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Rob Fontano

I am the Digital Sales & Marketing Director for Marazzi Motors which includes John Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers.

Our Internet Sales and Delivery Team accounts for 35 - 40% of each stores business. We understand that nearly every single search for a new or used vehicle begins with a search engine. Our priority has always been to capitalize on "First Party Leads" converted on our web site. That said I am not a paid lead hater, I simply prefer to farm organically. Our utilization of Video, Blog, Micro Sites, Press Release and Social Media allows us a dominant position in SERP. We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.

Our BDC personnel handle all incoming Internet & phone traffic into the dealership. Our process uses excellent phone skills and strong long term follow up.

Social Media networking and the "Branding" of our "Internet Sales & Delivery Team" has taken on a life of its own. We own our Google page one results, unlike most of our competitors as well as the third parties. I don’t consider myself an SEO expert, but a student. I consider maintaining a dominant internet presence like a game, I enjoy it and am encouraged to constantly try new things and experiment with new techniques.

Automotive News Article


Dealer Advantage Profile

Specialties:Internet / BDC Director Specialties include VSEO, SEO, Internet & Phone Lead, Process, Implementation and Management.

Rob Fontano's Blog

Rob Fontano

I See the Future … It’s Electric by John Marazzi

I’ve been around the car business my whole life. At the age of twelve I was washing cars. At fifteen, I was a porter and at seventeen, I became a salesperson. Through the years, I’ve seen plenty of changes. I saw interest rates in 1982 at 18% and recent rates at 0%. I saw gas fluctuate from two dollars a gallon to over four and back to two dollars quicker than a summer break. Now we witness Chrysler’s bankruptcy and soon to follow GM’s. The automobile industry is experiencing unprecedented chang… Continue

Posted on May 14, 2009 at 1:00pm —

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At 12:55pm on May 14, 2009, Rob Fontano said…
Pleased to announce that our blog is LIVE and Kicking Check it out here. http://blog.johnmarazzinissan.com/category/from-johns-desk/
 
 
 

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