Matthew, the "Cars" in "Cars - Jim Canto" is a personal brand signal. It is also a coping skill. You see; I've been diagnosed with Multiple Professional Profile Syndrome. (jk) Unfortunately, it is exacerbated in the presence of Social Media Niche Networks. I keep the "Cars" in Cars - Jim Canto so that those who know my other personalities will immediately recognize which of my professional personalities they are dealing with at any given time. It also ties in with my blog; Cars.JimCanto.com as well as the email address I used to sign up here on ISM. I use it on all of my automotive social media profiles. As an example, visit my profile on DealerElite. 

The store I work at is structured so that the entire sales force is also the internet department. Therefore, I function in much the same way as an ISM.

As an Enterprise Web Presence Architect, community developer and administrator, I can appreciate your request/suggestion. Please let me know if my personal brand does not work for the folks here at ISM.