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Keith Shetterly
  • Houston, TX
  • United States
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Latest Activity

Keith Shetterly posted a blog post
Apr 10
Keith Shetterly posted a blog post
Apr 6
Keith Shetterly posted blog posts
Feb 28
Christian Serbes liked Keith Shetterly's blog post Industry Wake-Up Call: A Script Won't Help
Feb 25
Keith Shetterly posted a blog post

Industry Wake-Up Call: A Script Won't Help

Is anyone reading this old enough to remember travel agents and travel companies?  The Internet eventually killed them and rolled them all into Expedia, Priceline, etc.  I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up companies and…See More
Feb 23
Keith Shetterly liked Stephen Murphy's blog post What People Think of Internet Sales Managers
Feb 16
Keith Shetterly posted blog posts
Feb 9
Steve commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Good stuff, thanks."
Nov 1, 2011
Steve liked Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
Nov 1, 2011
Keith Shetterly commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Adam, I'm not going to defend any of that.  I'm just going to point out that DR is small enough, still, to make a solid dealer-oriented change and gain a good bit with dealers; so far, they are not.  Have you ever wondered what…"
Oct 31, 2011
Adam Thrasher commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Keith, DR uses the same business model as Cars.com and Autotrader.  They place your competitors ads on your page unless you pay them more money.  They don't care about the dealer, they care about padding their bottom line."
Oct 31, 2011
Keith Shetterly commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Adam, ha!  :)  However, that's not really how I approach things with them or anyone else.  My biggest problem with DR, and they well know this, believe me, has to do with parking competitive ads on another dealer's…"
Oct 31, 2011
Adam Thrasher commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Keith, you can tell us, we won't think badly of you!"
Oct 31, 2011
Keith Shetterly commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"If I were unethical, I guess I would explain here how to get around that.  However, the content of the reviews is quite a tell in and of itself as far as gaming goes; I just busted a negative review today and that started just based on that.…"
Oct 31, 2011
Joel Casser commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Being able to do it in-store is an incredibly important part of the game.  It's so much easier to get a quick and positive review right at the time of delivery or service than it is to call and email afterwards in an attempt to get…"
Oct 31, 2011
Keith Shetterly commented on Keith Shetterly's blog post Why At-Business Customer Reviews Make Sense
"Adam, the best hope, I think, is that the customers can understand what they are seeing.  I remember one of the larger auto-vertical rating sites came on to several auto blogging sites and laid out a threat that they were catching dealers…"
Oct 31, 2011

Profile Information

How did you hear about this website?
From Brian Pasch
What Company Do You Work For
Independent Consultant
What Is Your Title
eCommerce Director
Verify Your Not A Spammer: What is 5 + 2?
7
Are you working in the Automotive Industry?
Yes
Why do you want to join this community?
To add value and hopefully gain consulting work.

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Keith Shetterly's Blog

Can Great Data + Great Buying Experience = Great Sales?

Posted on February 28, 2012 at 3:00pm 0 Comments

I've been involved in the TrueCar discussions for months now, sometimes prominently.  And the idea of protecting the dealers'--nay the industry's--data has become very, very important to me.  Thank you, Jim Ziegler, for goading us to pay attention to these issues.

However, lately I've taken to also looking…

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Industry Wake-Up Call: A Script Won't Help

Posted on February 23, 2012 at 4:10pm 0 Comments

Is anyone reading this old enough to remember travel agents and travel companies?  The Internet eventually killed them and rolled them all into Expedia, Priceline, etc.  I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up…

Continue

Certified Me: I Am Who I Am

Posted on February 9, 2012 at 1:00pm 0 Comments

I am who I am.  I am me!  I work as me, I advise as me, and I write and publish as me.  I am this way because, as a person, I fit the “new credibility” very well:  I am all over the Web, and you can reach me by email and phone if you go to my website.  You can find me, easily, and find…

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