Kathi Kruse's Page

There’s a full-circle power shift happening right now.  Many dealers and business owners have failed to see that the game they all learned to play has changed.  Thanks to Social networks and the incredible openness of the Internet, dialogues have grown (for free) between people living world’s away from one another, who might never…See More

Do you have a Twitter profile but can’t seem to get traction?  Maybe you’ve been curious, created your profile but don’t know how to navigate it. Twitter is all about conversations and there are gozillions happening right now.  Twitter is a powerful form of…See More

According to a Polk study released in June 2011, other than the Internet, a referral from friends & family is the most influential source when…See More

People trust what they know. When German auto engineer Karl Benz received a patent for his gasoline-powered automobile in 1886, he saw a new, more efficient way for people to transport themselves.  His invention…See More

What’s the most common misconception dealers have about Social Media? That it’s a necessary evil.  Nothing could be further from the truth but day after day I talk with dealers who get this special expression on their face when I ask them about their Social marketing.  It’s a sheepish look combined with something comparable…See More

New & Used car buyers spend 60% of the shopping process online.  This equates to just over 11 hours, according to the Polk Automotive…See More