David Lytle's Page

Our Automotive Group has finally created a Digital Media Manager position for our stores and I think that this is a position that more Groups will eventually create as well.Imagine not having to outsource your SEO, SEM, Internet Marketing, Reputation Management, and Social Media presence. Or taking this work from your Internet Sales Managers so that they can totally focus on LEADS, LEADS, LEADS!Our Group, Ken Garff Automotive, has finally done this. As it is the job of Internet sales Manager is…See More

I have been doing a ton of research in implementing the correct process in gaining reviews for our Dealerships in many of the on-line Communities. Dealerrater.com.. ( which is becoming more and more used by Consumers ) Google..etc. I have found several good tips here as well as around the web. I have also run into the occasional Dealer that just doesn't understand what doing it the wrong way can do their Dealership as well. In fact I came across on today that raised my eyebrows and wanted to…See More