What do you do to increase your video view rate?
A few months ago the auto group that I work for decided to replace our regular monthly newsletter with a Video Newsletter (also sent monthly). Everyone on the marketing team was excited and hopeful. We have been watching “Click rates” and “Share rates” and how long people view our videos, and so far we have been quite disappointed with the results. We have changed the types of messages, the amount of content, and recently outsourced the newsletter's distribution to a third party in hopes that…See More
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