I just had a great experience at the 2010 NADA (National Automotive Dealers Association) convention in Florida.

I met many great dealers who were excited about their prospects moving into the New Year and many vendors who had some exciting new technologies and strategies for getting more people to the dealers’
stores.

I was asked many times what my company does and my response was, “I

If you want to get the inside line and game plan for Effective Digital Marketing Strategies

While many automotive professionals and vendors are just catching up from NADA, my

The Pasch Consulting Group (PCG) announces a change in their corporate identity and branding strategy. The company will be known as PCG Digital Marketing with their new logo and marketing strategy

BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and microsites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the busine